Wolwedans has come up with the innovative ‘adopt-a-fairy-circle’ concept, whereby we encourage guests and nature lovers to ‘adopt’ one of the thousands of mysterious fairy circles that are unique to the Namib Desert. The funds collected from this initiative flow directly into the NamibRand Conservation Foundation (NRCF). The NRCF in turn allocates 30% of its funds to the NamibRand Desert Research and Awareness Centre (NRAC), which promotes and assists with environmental conservation, education and environmental management research on the Reserve. A further 30% of funds supports the Namib Desert Environmental Education Trust (NaDEET), a non-profit organization, aimed at empowering Namibians to make decisions for a sustainable future by offering a hands-on, experiential environmental learning programme for schoolchildren and other groups visiting the Reserve. The remaining 40% of the budget is allocated to other environmental management and conservation projects in the larger southwestern Namib region.