The 4 C's: Commerce

Trading and the accumulation of wealth have been central to the development of civilizations over thousands of years and are likely to remain so. Uncontrolled, however, commerce can have negative impacts. Although when conducted in a more holistic and sustainable way, it can be a positive contributor to The Long Run’s principles of business in balance. Within this dimension we address issues that affect the sustainability of our business and its capacity to provide a source of income for those people that depend on it, as well as our ability to reinvest back into initiatives in the other 3Cs (Conservation, Community and Culture)

Wolwedans endeavors to achieve the following long term Commercial impact: 

Economic viability is the key to sustainability and enables us to achieve our purpose. To create genuine, long lasting wealth for the company, our employees, our shareholders and Namibia as a whole, we have to be a resilient and financially sound business, secured for the long run. We require visionary drive; financial prudence and we need to strike the right balance between innovative growth and core product focus. In short, we want to be a leader in the Namibian tourism and hospitality industry! 

Walking the talk:

Wolwedans receives the 2018 Five Flowers Eco Award

Wolwedans recently received 5 flowers in the 2018 Eco Awards of Namibia.
The Award is one of the highest accolades in the Namibian eco-tourism Travel industry. (read more…)

High quality - low impact tourism

The nature reserve covers an area of over 200 000 hectares while providing merely 44 beds for guests.  It would be easy to triple the amount of beds, while reducing our rates and as a result increase profits. This, however, would be contradictory to the (read more…)  

Wolwedans and its Sustainability Strategy for the Long Run

Saturday the 18th February has been a very special day for Wolwedans. In line with officially presenting its comprehensive sustainability strategy, Wolwedans launched its solar hybrid system/ power station, which is set to reduce fossil fuel  (read more ...

A model worldwide

Over the last 15 years our interdependent model of conservation and commerce has proven to be a very successful approach and has been seen as an example for private conservation initiatives worldwide. The Reserve is financially self-sustaining (read more ...)

Standard operating procedures assure Wolwedans service excellence

By developing Standard Operating Procedures we are fine-tuning our service levels enabling the team to set goals for continues improvement. To maintain the Wolwedans team’s service excellence certain areas within the business (read more ...

Wolwedans nominated for prestigious Tourism for Tomorrow Award

Wolwedans has recently been nominated under the conservation banner for the 2012 Tourism for Tomorrow awards, the winner being announced in Tokyo, Japan during April this year. Every year the World Travel & Tourism Council (WTTC) (read more ...)