The core objective of Wolwedans is to support the NamibRand Nature Reserve in its mission to safeguard and restore the pro-Namib ecosystem. NamibRand Nature Reserve’s biodiversity and habitats are effectively managed through active monitoring and innovative, adaptive management approaches. Today one of Southern Africa’s largest private not for profit nature reserves, it acts as a role model demonstrating holistic biodiversity conservation balanced with financial sustainability. A healthy and functioning ecosystem is now maintained, providing a sanctuary for the fauna and flora of the land, and its human inhabitants. Wolwedans, as the main stakeholder of the tourism operations granted on the Reserve, has been designed to support and uphold this vision.