At Wolwedans, we have taken pause to rethink how tourism works, who it works for, and how its success is defined. The resulting strategy will be brought to life through creating a practical framework for building more sustainable, resilient, and inclusive tourism/ conservation economies.
This framework – referred to as Matrix |25 – embeds Wolwedans’ 5Cs sustainability commitment (Commerce | Conservation | Community | Culture | Consciousness) with five spheres of engagement for each ‘C’, all underpinned by a business philosophy of balancing people, planet, and profit.
Their well-being, development, and empowerment are essential for their own success and for the advancement of Namibia as a whole. We foster this through our vocational training programmes, our desert-based economy projects, and by imparting a ‘consciously’ lived values system with our entire team.